FOR IMMEDIATE RELEASE
CONTACT: Justine Carlisle, 207.232.0054
MAINE YOGAFEST CONTINUES TO STRETCH BEYOND EXPECTATIONS
More Than 750 Yogis to Stretch Out in Portland
PORTLAND, Maine, June 14, 2016--- Ticket sales for Maine YogaFest (MYF) opened with record numbers for its fourth consecutive year. The weekend festival will be held from July 8 to 10 at the East End Community School in Portland and has increased its festival program to host more than 75 workshops throughout the weekend. More than 750 yogis are expected to stretch, breathe and relax during this summer’s weekend celebration of yoga, nearly tripling in size since the inaugural festival four years ago.
The festival will kick off on Friday, July 8 with a “Glitter Blowout Party.” Attendees will adorn themselves in glitter to shine on their yoga mats with world renowned NYC instructor Dana Trixie Flynn. This special class will have more than 150 yogis moving, grooving and dancing with a live DJ and punjabi pop music. Dana Flynn instructs yoga workshops around the world and this class marks her first trip to Maine. Throughout the weekend, MYF will continue to offer a diverse and unique program of yoga workshops from stand-up paddleboard to “Blissful Body” and “Live Drum Buti.”
“Each year, we try to create a new and different program for our attendees. We want Maine YogaFest to be a transformative and inspirational experience that offers people an opportunity to be introspective and presents a platform for growth,” said Justine Carlisle, co-founder. “This year, we sought nationally and internationally recognized teachers to bring them to our beautiful state of Maine. We want to provide opportunities to expose our local community to instructors that are leaders in the industry, either from their anatomical knowledge or inspirational personalities.”
The growth of the festival mirrors that of the industry. The 2016 “Yoga in America” survey produced by the Yoga Alliance reports that 15 percent or 36.7 million Americans practice yoga. This is an increase from 20.2 million in 2012. Since MYF’s inaugural festival in 2013, the number of ticketed attendees has increased by 73 percent.
“The amazing thing about the growth of this industry is that we are not seeing it in among one specific age segment or gender. Last year, our youngest attendee was 15 and our oldest was 81. The beauty of yoga is anyone can participate and every “body” benefits from its practice,” said Carlisle. “We are making a conscious effort this year to make the event more inviting to men as there is tremendous potential for growth among male participants. Since 2012, participation among men increased by 150 percent, from four to ten million.”
Though yoga is considered an ancient practice, it is still very much in its infancy in the U.S. The “Yoga in America” study reports only 25 percent of yoga practitioners have been practicing for more than 5 years, revealing the vast majority of participants still consider themselves beginner practitioners. There are many reasons for its surge in popularity including the ease of access, appeal to all ages and the myriad number of yoga therapies used to treat health disorders from depression to osteoporosis to multiple sclerosis. The applications of yoga are limitless and its broad range of uses suggest that society has just begun to see its surge in popularity as well as comprehend its many benefits.
A number of businesses such as Bangor Savings Bank, Lee Auto Malls, Tom’s of Maine and
A Perfect Smile have supported MYF’s vision to create a dynamic and influential wellness event in the state. The support from these partners helped to expand the offerings of the festival including adding more guided meditations and additional lectures focused on health, wellness and nutrition.
“As one of Maine’s largest independent banks, Bangor Savings Bank is committed to supporting organizations and companies that advance community development and improve the quality of life in our Maine communities. We are delighted to be a founding sponsor of Maine YogaFest, and continue to support them and their efforts to bring wellness to the community through yoga,” said Terry Thompson, VP, Regional Market Manager.
Passes to Maine YogaFest can be purchased atwww.maineyogafest.com. Each pass includes admittance to three or five 90-minute workshops, a guided meditation, a lecture from a local health and wellness expert, live music performances and a donation to the Preble Street Teen Center.
About Maine YogaFest
Maine YogaFest (www.maineyogafest.com), presented by Namaste Ventures, LLC, is a premiere wellness event for the Maine community to come together, celebrate the healing powers of yoga and encourage a healthy, peaceful and compassionate way of living. The festival offers a diverse program allowing participants to try a wide range of yoga styles by a variety of teachers. MYF supports the growth of the Maine economy by featuring local music, food and vendors and encourages green living practices by discouraging wastefulness and showcasing the natural setting of Maine.
Maine Sports Commission
Contact: Sheila Brennan Nee, Sheila@mainesportscommission.com
About the Maine Sports Commission - The Maine Sports Commission aims to promote Maine as a four-season destination for sports events and sports-related meetings and to increase their economic impact in the state by attracting new events or by growing existing sports-related events, including professional, collegiate, amateur, and youth sporting events.
The Maine Sports Commission was created in February 2012 in response to the growing demand for information regarding sports events and sports-related meetings in the state of Maine. The leadership of the Maine Sports Commission includes representatives from seven of the eight tourism regions, the Maine Office of Tourism, representatives from the Bangor and Portland Convention & Visitors Bureaus, and representatives from the sports, education, and tourism industries. The seven tourism regions participating in the commission are the Maine Beaches, the Greater Portland & Casco Bay Region, the Mid-Coast Region, Western Maine's Lakes & Mountains, Aroostook County, the Kennebec River Valley, and The Maine Highlands.
Image: https://www.dropbox.com/s/r29gvph9e06yc5h/Maine%20YogaFest%20Image%20%231.jpg?dl=0 (Photo Credit: Time Bandit Photo)
(Photo Credit: Time Bandit Photo)
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